I’m so sad to hear the news of Neil Armstrong’s passing. I vividly remember the moment when those words were spoken, clear as a bell. “That’s one small step for man, one giant leap for mankind,” 20 July 1969, a moment that was broadcast around the world to an estimated 600 million people.
Media storytelling comes to life…
The moon landing was a most remarkable moment for a six year old to watch live. I can remember my utter disbelieve that I was watching this happening. Right now. Up there. On the moon! Wowee! The tension in the control room, the beeps, the fuzzy pictures, their weightless movements all formed a vivid impression. This moment truly brought storytelling to life for me!
A moment that changed the world
I doubt anyone would disagree that the world changed at that moment in 1969. Not only did it bring us directly in contact with a new frontier beyond our planet, but it changed our relationship to broadcast media and storytelling and perhaps most importantly of all, it radically shifted our perspective of our place in the universe. By being able to look at earth from space, we literally saw ourselves and our achingly beautiful fragile blue home for the first time, ever.
Was this the first social media moment?
I think it’s taking a while for us to come to terms with the self-awareness, mediated by technology, that this moment gave our species. In fact, I think the impact is still only now rippling down into our DNA and changing the way we think about and do things. The Earth Day movement grew directly out of this time, and continues to evolve and inform our lives on every level. And it showed us the potential of using digital media to connect – and reflect – the planet in real time. It’s interesting to think of social media being born in this moment, isn’t it?
This image of Earth Rise wasn’t taken by Armstrong, but he was on the back-up crew for Apollo 8, one year earlier in 1968, when these archetypal shots were taken. These shots of the earth from the moon belong to all of us, both literally and figuratively: NASA has given these photos to the world by making them public domain ie copyright free. Thanks NASA! In fact, the photo above of the earth from the moon is the inspiration behind my new logo for Media Rising. What do you think?