Crowdfunding, Collaboration and the Blind Men and the Elephant

This week, five key media-making organizations in Victoria are joining forces for the first time to present Ian Mackenzie’s popular Crowdfunding 101 workshop, and Media Rising (yours truly) has helped to make that happen. As part of a new move towards increased collaboration across media sectors, MediaNet, CineVic, the Victoria Independent Film Professionals Association (ViFPA), Media that Matters and the Vancouver Island South Film & Media Commission are coming together to offer a workshop that is all about participatory thinking inspired by online engagement. Read more about the workshop in this Times Colonist article.

Tearing Down Old Structures

While the new 24/7 everywhere media environment is presenting a whole host of funding, production and distribution challenges, it’s also thankfully breaking down worn out silos and¬†hierarchical ways of doing business. The distinction between amateur and professional media creators becomes blurred, and even irrelevant, when everyone is struggling to make a living in the field.

Cooperation in a fractured media landscape

This became very clear when ViFPA, Media that Matters, NFB and Media Rising offered a workshop called Making Films, Making a Living in March 2012.  We brought a wide range of local screen media professionals together with the hope of forging a new collaborative future out of the fractured media landscape. What emerged was a renewed spirit of cooperation and shared learning that transcends age, experience, job titles and sectors.

drawing of the Blind Men and the Elephant

The Blind Men and the Elephant

If you’re planning to make a living telling a story or message to an audience, the game is changing beyond recognition, no matter whether you work in film, video, TV, the Web, social media or even writing. The cult of the individual has encouraged us to try to figure out things out on our own, but the problem is too multifaceted for one person to solve. It’s like the story about the blind men and the elephant: individually they couldn’t make sense of their different experiences, but with the perspective of their collective understanding comes the possibility of greater knowledge and insight.

Collaboration is the name of the game

So, waddya say.. Let’s work together across our differences to find bold new answers to mind-bending media questions.