My company Media Rising sponsored Victoria’s first Media Democracy Days on June 6. It was an inspiring and informative day of talks about how to find the news that feeds us. Details: http://www.mddvictoria.org #MDDyyj
My work involves wearing many digital media storytelling hats, which gives me a variety of ‘looks’, or at least, ways of looking. By turn, I’m strategizing with and coaching clients on their media and messaging goals; writing, producing, directing and editing content for every kind of screen; teaching; networking and brainstorming with peers; managing events & programming OPEN CINEMA screenings; and more. Variety is the spice of life!
A Digital Storytelling Toolbox
Having a broad skill base is a good thing if you’re a media savvy storyteller / digital alchemist / social media strategist / content marketer / documentary filmmaker like me, because it gives me a big ol’ digital storytelling toolbox to dip into. (I suspect I’m not alone in my search for an appropriate single term to describe my digital ninja skills these days. Can you relate?)
What is a Digital Alchemist, anyway?
Recently, I’ve been whittling away at a definition of what I do. Here’s what I’ve come up with: I help people to clarify, articulate and share their story or message with the world, using the appropriate media tools to reach their target audience: DVD, TV, cinema, podcast, webathon, YouTube, Facebook, blog, Twitter, LinkedIn…you get the idea. The common denominator is storytelling, and that’s what I know (and love) the best. A good story is like a life preserver: without it, your message is just more dead weight data that will virtually drown in the Internet ocean.
Always a storyteller, sometimes a…
So this week, I was working as a cameraperson on a studio shoot for an awesome local TV show, Flavours of the West Coast. Now in it’s 3rd successful season, this Cedarwood Productions gem features local farmers and foodies who are creating an astonishing array of local delicacies. The series also includes a fab studio kitchen segment with affable and talented host Chef Steve Walker Duncan, who is joined by a different local celebrity Rookie Chef each week. Check it out! This series is a lot of fun ~ with some great recipes, too!
Cooking up Soul Food
During two long studio shoot days, we shot ten kitchen segments with ten amazing local talents, including Bob McDonald (Quirks and Quarks), jazz singer Louise Rose; Assistant News Director at CHEK Dana Hutchings; and an exciting newcomer to the West Coast music scene: Dutch Robinson. This R & B legend demonstrated his five octave vocal range (!!) and he’s played with The Ohio Players (Love Rollercoaster), Kid Creole and the Coconuts and most recently DRUM. Every one of these folks is passionate about their life and their work, and it was a pleasure to help share their stories.
I love my job!